What’s the impact of Covid19 in the Home Care Industry and what is the role Digital Marketing Plays?
Coronavirus outbreak will impact almost every aspect of how homecare businesses operate and, most importantly, life as we know it. It has made us aware of how vulnerable and human we are. However, with my experience and knowledge as a doctor, I’m confident that if we provide proactive type care, our industry will thrive.
Our mission is to support more patients at home amid nearly nationwide stay-at-home orders. The question now is, how do we protect our seniors during these difficult times we are living? While there’s not a simple answer to this question. It’s crucial to follow all CDC and WHO guidelines while finding ways to assure patients, families, and our referral partners that we are implementing all of our COVID19 protocols and that our caregivers are working in an environment that they feel safe.
Older adults are among the most vulnerable, and unfortunately, that’s our reality. Families are concerned about the safety of their loved ones and how to reduce the risk of exposure. To support and care for more patients at home, it’s vital to have a strong marketing and online presence. Many people are still working from home, which gives them time to do more research. Being active on social media is key to our business. Clients want to know what we are doing daily to care for their loved ones; it’s our time to connect and educate about the benefits of Home Health Care.
I think home health care has enormous potential to help in the COVID-19 crisis. Older adults that are going without care are likely to see some deterioration in their condition, which may require emergency services and hospitalization. Having a passionate caregiver will give our elderly continuation of care, and it can help keep patients away from the hospital and minimize the risk of contagion.